Miro - Social Viral Macro Growth Loop
Miro's Miroverse is one of the key viral growth loops that propelled itself to be a multi-billion dollar SaaS company.
Twitch Raid - Data Network Effects (DNE) Macro Loop
Twitch's Raid is a viral referral micro loop that is one for the books!
Hotjar - The Dual PLG Monetization Loop
Hotjar has a lucrative monetization loop based on usage and features.
Grammarly - WoM User Adjacent Expansion
How WoM virality led to Grammarly's massive user expansion into schools & universities.
Spotify Wrapped - Viral Growth Acquisition Loop
Spotify Wrapped is a huge revenue driver.
Reforge - Channel Growth Breakdown
Making channels succeed is about marketing-product fits, product-channel fits, market-model fits, and model-channel fits. Reforge is a new channel.
