The place where I nerd out about specific examples of successful PLG growth strategies, motions, and levers. A few are listed here. Subscribe to my newsletter to get more PLG teardowns!
Miro's Miroverse is one of the key viral growth loops that propelled itself to be a multi-billion dollar SaaS company.
Twitch's Raid is a viral referral micro loop that is one for the books!
Hotjar has a lucrative monetization loop based on usage and features.
Softr is the no-code platform everyone needs to know about.
How WoM virality led to Grammarly's massive user expansion into schools & universities.
Spotify Wrapped is a huge revenue driver.
Making channels succeed is about marketing-product fits, product-channel fits, market-model fits, and model-channel fits. Reforge is a new channel.